Written By: Brett Williams

Brett Williams

Brett Williams, founder of Ylore Travel, has explored over 50 countries and lived in four, embodying his passion for travel and cultural immersion. His love for discovering new places and unique experiences inspired the creation of Ylore, making self-guided travel accessible to adventurers worldwide.

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Rockefeller Center – The Heart of NYC Art Deco in New York and all for free. It’s the perfect example of what makes NYC so unforgettable—you can splurge on Alaskan crab and champagne or enjoy a classic Reuben sandwich from iconic spots like Katz’s Delicatessen. Either way, every moment in the city is an experience to remember.

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30 Rockefeller or 30 Rock

Always a crowd favorite, 30 Rockefeller Plaza, better known as 30 Rock, is where many begin their New York City journey. Located in the heart of Midtown Manhattan, this Art Deco masterpiece isn’t just a backdrop for holiday photos or a TV landmark, it’s a gateway to some of the city’s most iconic experiences.

Top of the Rock Observation Deck

This three-tiered observation deck offers breathtaking views of New York City, including Central Park to the north and the Empire State Building to the south. They now have a ride which mimics people sitting on a steel beam, the same as an iconic photo taken during its construction. 

Time your visit for sunset to enjoy golden-hour views and watch the city lights come alive. My tip is daylight, early in the morning. 

30 Rockefeller Center

22–40 Rockefeller Plaza, Manhattan, New York County, 10112

Lobby art

The lobby at 30 Rockefeller Plaza is a hidden treasure for art lovers and architecture buffs alike. Often overlooked by visitors focused on the observation deck or skating rink, this Art Deco space features stunning murals and sculptures created during the Great Depression. The centerpiece is “Wisdom,” a dramatic mural by artist Lee Lawrie above the main entrance, symbolizing the power of knowledge guiding civilization. Inside, you’ll also find gilded reliefs and geometric designs that reflect the bold optimism of 1930s New York.

Tip: Entrance to the lobby is free, and early mornings offer the best chance to enjoy the artwork without crowds. Don’t forget to look up, every detail has meaning.

Art and Sculptures

Rockefeller Center is adorned with works of art, including the iconic Prometheus statue overlooking the ice skating rink. You can’t miss it. It’s an 18-foot-tall, 8-ton bronze statue covered in real gold flake. Almost every photo taken of 30 Rock includes it. Tip, look for the zodiac symbols and messages on the statue.

The Rink at Rockefeller Center

Originally a garden when the center was first gradually opened, during winter it becomes an ice skating rink, in summer its a roller skate rink. If you bring a loved one here, or just someone you fancy, you’ll get bonus points if it is the Christmas period and the Christmas tree is on display.

It’s smaller than you might expect, and you will be surrounded by hundreds of gawking tourists, but it all adds to the immersive NYC experience. NYC is not a place for shy retiring types. Book here.

Channel Gardens

Between Fifth Avenue and the plaza lies this 200ft beautifully landscaped space, with seasonal displays and fountains. It’s where most people stop to take photos, and for good reason. You capture the gardens, the ice skating rink and 30 Rock, all in one frame.

Spring is a favorite, when the center displays unique flower arrangements in Channel Gardens. 

Atlas

A 45-foot-tall bronze sculpture that depicts the Greek Titan Atlas holding the heavens on his shoulders. Installed in 1937, tThe statue is the largest sculpture at Rockefeller Center and is considered one of its greatest Art Deco icons.

In Greek mythology, Atlas was a Titan, a half-man, half-god giant who led a war against the Olympic gods. After the Titans were defeated, Zeus punished Atlas by condemning him to carry the world on his shoulders for all eternity. So there you go.

Hidden Gems and Tips

Art Deco Architecture

As you walk around the center, check out the art deco statues and building murals. It’s unlike anything you will see, and all of it is centered around a theme of he improvement of man.

30 Rock the TV sitcom

Funny, mostly for all the wrong reasons, 30 Rock, a comedy really does showcase TV and some of the characters in the city. Live here long enough and you’ll find characters on the show, on the street. You simply can’t make it up what goes on out on the streets. I once saw a well groomed guy on Park Avenue on a Sunday morning, with a remote control hanging out of his mouth. You know you’ve been here long enough when you can’t be bothered taking a photo, as I did on that occasion.

Final Thoughts

Rockefeller Center is a microcosm of New York City’s charm, blending history, art, entertainment, and seasonal festivities. The art deco alone is worth the trip.

Happy travels

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Brett Williams Founder

Brett Williams, founder of Ylore Travel, has explored over 50 countries and lived in four, embodying his passion for travel and cultural immersion. His love for discovering new places and unique experiences inspired the creation of Ylore, making self-guided travel accessible to adventurers worldwide.

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